EOC:Week 2 Health Insurance

EOC:Week 2 Health Insurance

Ethical consideration, reason: affordable care act, how do we get people to purchase insurance

Currently I have notice that for Nevada, there is an add promoting the website www.nevadahealthlink.com .  This website is a useful tool in order to direct a person to more information and plans through certified agents for health insurance.  “ If you are an individual adult who makes $46,021 or less and do not receive health insurance coverage from your employer, you are likely eligible for premium assistance or Medicaid through NevadaHealthLink.com (also known as the Silver State Health Insurance Exchange). If your family of four makes $93,700 or less and do not receive health insurance coverage from your employer, you are likely eligible for premium assistance or Medicaid through the NevadaHealthLink.com. To find out if you are eligible for premium assistance or Medicaid visit NevadaHealthLink.com.”  http://doi.nv.gov/Healthcare-Reform/ One way to solve this problem maybe to hold mandatory seminars to explain the importance of health insurance. Possibly start with college students in their freshman year.  Most young adults do not understand how political the medical world is. “

·      Project Title

·      Define the challenge

·      Determine the key audience

·      Describe our current understanding of the brand or group

·      Identify the brand essence

·      Determine the strategy

·      Ascertain the best methods of execution

·      Media

·      Parameters:

·      Deadlines

·      Budget

“Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley, Page 18 Chapter 2, Sample Creative Brief” 

Even though it is part of the law that all students are covered until the age of 26, the idea needs to be the seed planted inside their heads to think about the future.  Partnering with “Post-Secondary Education Institutions” offering discounts to college students that are getting ready to graduate or are already on their own and do not have parents to share insurance with.  Hold an “Insurance Fair” similar to “Job Fairs” with an array of companies to promote the different plans offered with-in their own umbrellas.  A great step to follow from an execution is: “Ready, set, go: Timing is everything. Plan your rollout to maximize exposure. Avoid marketplace “clutter” and down times, such as holidays, when readership and viewers are less than normal. Once you have your media plan in place, stick to it.” http://www.healthcarecommunication.com/Main/Articles/10_steps_to_a_successful_health_care_marketing_pla_9450.aspx#