FINAL PROJECT

Name of product: slogan

“NOT YOUR SIZE? I think not….”  “Advertising is used in a free-market system to promote one brand or group over another. Most competing brands are of equal quality—that is, they are parity products or services.” (Page 3, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition) Hire me to take you on a shopping adventure, where I will turn that horrific experience that we all know so well and change your mind all while spending a day together, as my client I will not leave your side till we have a new look guaranteed! Using all proper ethics I will follow this term, “What is unethical is almost easier to identify than what is ethical. Here is an obvious list of do's: Treat the audience with respect; respect people's religion, race, gender, age, and ethnicity, be truthful, be responsible” (Page 13, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition)

Competitive analyses

Coming up with a strategy and understanding the competitive market requires research. “Once you and your team or studio have completed Phase 1, the next focus is strategy. After much reflection on the data and material you have gathered, you develop the direction your solution(s) will take. In this phase, you examine, assess, discover, and plan; you are not conceptualizing or designing. Strategy is the conceptual underpinning of any visual communication, unifying every visual and verbal application within a program of applications. ” (Page 17, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition)
· How do they draw customers and clients?
One competitor’s name is Lynda Jean, she uses a psychology method to create and help with self-image inside and out.
I will use the knowledge and understanding that not every person has the same shape, size, funds, and I will create a friendship with trust and understanding as my core to draw in clients. 
· What amenities or facilities are offered that you don't have?
She offers Colour and style analysis, wardrobe audits, and personal shopping.
I will be a mobile work center, and I will focus on middle class clients.
· What challenges are they facing?
She tends to shop for clients that do not have the time to find styles and clothing for themselves.
I want to go with my clients, educate them on what fits properly, take away their discouragement of having to wear a size 9 in one item and able to fit a 5 in another.  All clothing is different. I want them to understand that picking out a wardrobe comes with an education in what to wear and what not to wear.
“creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible. People who think creatively recognize commonalities, visualize metaphorically, modify and elaborate imaginatively, and envision the unlikely. Certain behaviors promote creative thinking, such as looking for connections, observing acutely, asking questions and recognizing problems, and being open to new ideas and methodologies.” (Page 33, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition)
 I want my clients to also understand that clothing is fun, creative, enjoyable, sometimes thereaputic.  Within understanding ones shape, any women could be pear shaped, apple, straight, curvy, ect. It makes a difference in what will properly fit a person.
· How do they plan on improving?
I think for my business, improving depends on my clients and how I treat each one as an individual with respect and assurance. I don’t want them to feel that I am out to take just their money.  

The Big Idea

“The concept determines the resulting message: what you say and how you design. Though your concept or idea may be broad, it is foundational. Essentially, the idea drives your design decisions—how you create, why you select imagery and typefaces or lettering, and the reasoning behind your color palette selection. The idea sets the framework for all your design decisions. An ad idea is visually and verbally expressed through the creation, selection, combination, manipulation, and arrangement of visual and verbal elements and the written copy. A big idea is a solid, creative, on-brand idea that is large enough and flexible enough to be used effectively across media for a period of time.” (Page 68, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition) My big idea is to be a personal shopping assistant. I will help in bringing back the idea that shopping is not a horrific experience. Shopping with the right knowledge, tools, patients, and personal guidence I will help my clients achieve the ultimate experience to improve their life simply with a clothing change.
Using a few simple steps anything is possible:

1.  Picking out colors that maybe forgotten
2. Educating a women on her shape and correct wear of the clothes
3. Shopping and turning the experience into "fun experience" not a "horrific one"
4. Exuding confidence and satisfaction for a love of ones closet
5.  Listening, being patient, and having fun with my clients on a clothing adventure

Promotions:

“A campaign must have visual impact, whether a visual surprise, graphic interest, visual drama, or a breakthrough appearance. A creative approach in advertising must be appropriate for the product or service, and it must communicate and enhance the client's message—form follows function. (Page 204, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition) I think I’ll start out by using simple free alternatives as social media.  I’ll send out a post via “FACEBOOK” to all of my friend with a welcome letter, letting people know what I do.  I’ll post pictures on “INSTAGRAM”, start a blog with quick little tutorials on how to change just the simple ideas.  “Find a way to utilize something that you can create that others might not think of or utilize. Find inspiration from other arenas, such as art history, interior design, architecture, ephemera, primitive signage, wrapping-paper patterns, eighteenth-century prints, previous eras, industrial design, fashion design, landscape design, product design, floral arrangements, sushi arrangements, crafts, and countless others. Make it your own. (Page 207, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition) I think I’ll have promotions for 20% off my services, I’ll offer a free coffee and an initial talk to see what my client is looking for in recreating a new or correcting a current outer image.

Creative Content

Creating a creative form of content its good to remember a few things: “Grab attention, Keep attention, Be relevant, Serve as a call to action (Page 2011, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition) As a start up business I will use boards and small picture advertiesments through social media “Social media can be described, informally, as all the conversations people are having online. It offers brands and groups the opportunity to talk to people … as well as listen!” (Page 243, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition).  I will hand out business cards and flyers.  My media boards will display some of the work I’ve done with small testimonials from previous clients.  See a sample of my attached work below:

Creative Content

Creative Content

Creating a creative form of content its good to remember a few things: “Grab attention, Keep attention, Be relevant, Serve as a call to action (Page 2011, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition) As a start up business I will use boards and small picture advertiesments through social media “Social media can be described, informally, as all the conversations people are having online. It offers brands and groups the opportunity to talk to people … as well as listen!” (Page 243, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition).  I will hand out business cards and flyers.  My media boards will display some of the work I’ve done with small testimonials from previous clients.  See a sample of my attached work below: 

Promotions:

Promotions:

“A campaign must have visual impact, whether a visual surprise, graphic interest, visual drama, or a breakthrough appearance. A creative approach in advertising must be appropriate for the product or service, and it must communicate and enhance the client's message—form follows function. (Page 204, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition) I think I’ll start out by using simple free alternatives as social media.  I’ll send out a post via “FACEBOOK” to all of my friend with a welcome letter, letting people know what I do.  I’ll post pictures on “INSTAGRAM”, start a blog with quick little tutorials on how to change just the simple ideas.  “Find a way to utilize something that you can create that others might not think of or utilize. Find inspiration from other arenas, such as art history, interior design, architecture, ephemera, primitive signage, wrapping-paper patterns, eighteenth-century prints, previous eras, industrial design, fashion design, landscape design, product design, floral arrangements, sushi arrangements, crafts, and countless others. Make it your own. (Page 207, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition) I think I’ll have promotions for 20% off my services, I’ll offer a free coffee and an initial talk to see what my client is looking for in recreating a new or correcting a current outer image.

The Big Idea

The Big Idea
“The concept determines the resulting message: what you say and how you design. Though your concept or idea may be broad, it is foundational. Essentially, the idea drives your design decisions—how you create, why you select imagery and typefaces or lettering, and the reasoning behind your color palette selection. The idea sets the framework for all your design decisions. An ad idea is visually and verbally expressed through the creation, selection, combination, manipulation, and arrangement of visual and verbal elements and the written copy. A big idea is a solid, creative, on-brand idea that is large enough and flexible enough to be used effectively across media for a period of time.” (Page 68, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition) My big idea is to be a personal shopping assistant. I will help in bringing back the idea that shopping is not a horrific experience. Shopping with the right knowledge, tools, patients, and personal guidence I will help my clients achieve the ultimate experience to improve their life simply with a clothing change.
Using a few simple steps anything is possible:

1.  Picking out colors that maybe forgotten
2. Educating a women on her shape and correct wear of the clothes
3. Shopping and turning the experience into "fun experience" not a "horrific one"
4. Exuding confidence and satisfaction for a love of ones closet
5.  Listening, being patient, and having fun with my clients on a clothing adventure

Competitive analyses

Competitive analyses

Coming up with a strategy and understanding the competitive market requires research. “Once you and your team or studio have completed Phase 1, the next focus is strategy. After much reflection on the data and material you have gathered, you develop the direction your solution(s) will take. In this phase, you examine, assess, discover, and plan; you are not conceptualizing or designing. Strategy is the conceptual underpinning of any visual communication, unifying every visual and verbal application within a program of applications. ” (Page 17, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition)
· How do they draw customers and clients?
One competitor’s name is Lynda Jean, she uses a psychology method to create and help with self-image inside and out.
I will use the knowledge and understanding that not every person has the same shape, size, funds, and I will create a friendship with trust and understanding as my core to draw in clients. 
· What amenities or facilities are offered that you don't have?
She offers Colour and style analysis, wardrobe audits, and personal shopping.
I will be a mobile work center, and I will focus on middle class clients.
· What challenges are they facing?
She tends to shop for clients that do not have the time to find styles and clothing for themselves.
I want to go with my clients, educate them on what fits properly, take away their discouragement of having to wear a size 9 in one item and able to fit a 5 in another.  All clothing is different. I want them to understand that picking out a wardrobe comes with an education in what to wear and what not to wear.
“creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible. People who think creatively recognize commonalities, visualize metaphorically, modify and elaborate imaginatively, and envision the unlikely. Certain behaviors promote creative thinking, such as looking for connections, observing acutely, asking questions and recognizing problems, and being open to new ideas and methodologies.” (Page 33, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition)
 I want my clients to also understand that clothing is fun, creative, enjoyable, sometimes thereaputic.  Within understanding ones shape, any women could be pear shaped, apple, straight, curvy, ect. It makes a difference in what will properly fit a person.
· How do they plan on improving?
I think for my business, improving depends on my clients and how I treat each one as an individual with respect and assurance. I don’t want them to feel that I am out to take just their money.  

Name of product: Slogan

Name of product: slogan

“NOT YOUR SIZE? I think not….”  “Advertising is used in a free-market system to promote one brand or group over another. Most competing brands are of equal quality—that is, they are parity products or services.” (Page 3, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition) Hire me to take you on a shopping adventure, where I will turn that horrific experience that we all know so well and change your mind all while spending a day together, as my client I will not leave your side till we have a new look guaranteed! Using all proper ethics I will follow this term, “What is unethical is almost easier to identify than what is ethical. Here is an obvious list of do's: Treat the audience with respect; respect people's religion, race, gender, age, and ethnicity, be truthful, be responsible” (Page 13, Advertising by design, generating and designing creative ideas across media, Robin Landa, Second addition)

Ted Talks:Ideas worth spreading

Ted Talks:

Ideas worth spreading

Using emotional correctness will help to develop change.  Having a political view can usually begin with emotional views.  It all and be persuaded and spread whether it is true.  99.9% of the time a “political persuasion” is not true, but when it is presented in the proper form and persuaded correctly by emotional correctness it can appear to be true.  Finding the compassion that others have about something and believe it for “us” to have an objective view.